Planning and Goal-setting
To develop and grow your business strategically, Rob can help you:
PLAN: Develop your own ‘Farm Strategic Plan’
UNDERSTAND: Where is your business now?
Where do you want be in the future? (Vision statement)
How you are going to achieve this vision? (Mission statement)
S.W.O.T: Identify your farm’s and your own Strengths and Weaknesses and understand potential Opportunities and Threats to your farming business
S.M.A.R.T. GOALS: List your goals for the future, that are Specific, Measurable, Attainable, Relevant to your business and have an achievable Timeline.
If you think we could help you, call Rob on 0428 518852 for a free consultation about your requirements.
Rob Velthuis has a 40 year career helping broadacre farmers in Australia. He has a degree in Agricultural Science and has extensive agronomy experience, in particular crop protection and soil fertility inputs, which form a large percentage of variable costs of a broadacre farm. He has a degree in Commerce (Economics) and extensive experience in business management through his involvement as regional manager for DuPont and Incitec Pivot as well as general management experience with the Novozymes/GRDC joint venture company for 10 years. In addition, Rob has a Master of Agribusiness degree and finely tuned skills in the development of strategic and business plans.
Rob also provided agronomy support to a group of Birchip farmers in 1992 and was instrumental in forming the Birchip Cropping Group; this group has a mission ‘to improve the prosperity of Australian broadacre farmers through science-based research and extension’ and now has over 20 staff and 400 members.
Rob is firmly committed to science-based farm decision making and has a unique perspective due to his extensive science and business background.
